SEO Archives | Definition

What is integrated marketing communications (IMC) – and why does it matter in 2025?

What it is, why it matters, and how to build a cohesive, high-impact strategy.

How do B2B companies get EEAT right?

Our SEO experts share the basic thoughts and theories on how B2B companies can tackle their EEAT problems.

What is digital PR?

Digital PR is more than just link building or posting a few social updates - find out more here and how you can measure digital PR success.

Using AI for SEO: the key dos and don’ts

Navigate the complexities of AI for SEO with this detailed guide. Uncover essential dos and don’ts, and learn how to use AI in your SEO practices for better results.

PR and SEO: turbocharging your brand visibility

Digital PR and SEO work together to help you boost brand's visibility, win trust online and dominate the search results.

From history to headlines: an intro to Matthew Robinson

Meet Matthew, our Digital Strategist and SEO team lead.

10 SEO tips for tech companies

Ready to scale your tech company with SEO? Here are our top 10 tips.

5 free Google SEO tools? Yes please!

Here are five free Google SEO tools you might not be using (but should be). Learn how to boost your website's visibility and get ahead of the competition.

How important are backlinks for SEO in 2024 – and is link building still worth it?

How important are backlinks really in 2024? We look at both sides of the argument.

The ultimate SEO jargon buster: 200+ common terms explained

Our SEO jargon buster guide explains over 200 common terms - without the fluff.

How much does SEO cost? Our no-nonsense guide

How much does SEO cost? This guide breaks down all the key factors that impact SEO pricing, from project scope and competitiveness to agency costs vs in-house.

How to use LinkedIn to support B2B EEAT

Building a profile for your subject matter experts and those that author brand content is key to SEO success. This blog shows you how to do it.

How to do keyword research for SEO: your ultimate guide

How to find high-potential, relevant keywords to optimise content, improve rankings and drive targeted traffic.

Organic clicks vs. impressions: why everything isn’t always as it seems

Learn the nuances between organic impressions and clicks, and why relevance is key for meaningful visibility that drives qualified traffic.

13 common SEO myths debunked

Search Engine Optimisation (SEO) is a crucial part of any digital strategy. But with so many buzzwords, ‘expert’ opinion and guides on the topic, there are naturally many SEO myths out there.