PR Archives | Definition

Journo intel: Sabah Meddings, UK Business Correspondent at Bloomberg on buzzworthy stories, Terminal fodder and ‘newsmakers’

37 PR objective examples and how to measure them

Exclusivity or bust: the risks and rewards of offering journalists a scoop

Everything you need to know about pitching the BBC’s Today programme

Journo intel: Shaun Wooller, health editor at the Daily Mail, on cost-of-living ailments, university research and healthtech benefits

How much does PR cost?

Journo intel: Jessie Hewitson, money and biz ed at The i, on coffees equalling stories, visuals and data

Everything you need to know about media interviews and speaking to journalists

The top sustainability publications in the UK and how to work with them

The best B2B podcasts

Everything about building a good client-agency relationship

Journo Intel: Murad Ahmed, technology news editor at the FT on big names, boring stories and blossoming relationships

Reputation management: the key to enhanced exit value for PE – and VC – backed businesses

Don’t rehash technical content you don’t understand (aka the importance of EAT)

Journo intel: Nicholas Earl on London Bridge coffees, energy markets and green hydrogen

Journo intel: Sarah Green, senior producer at BBC 5 Live, on pet peeves, blanket spam and name dropping

The B2B PR Blog has moved!

Journo intel: Rachel Millard, Energy Correspondent at The Telegraph, on ideal pitch times, hot topics and what readers want to see

Open data sources for digital PR

Journo intel: Tom Wilson, senior energy correspondent at the Financial Times, on nuclear fusion, being genuine, two hour deadlines and the impact of the war in Ukraine

Journo intel: Julian Marr, Bonhill’s editor-in-chief, on common ESG language, macro-economic trends and international audiences

Is ‘brand journalism’ the future as firms exploit Google News?

Journo Intel: Everything you need to know about Today’s Sean Farrington

The top fintech publications in the UK and how to work with them

Top EMEA logistics media: everything you need to know

PR tips for your company’s experts

Financial worries: the stats | what are British people most concerned about?

Journo Intel: Times Higher Education’s Chris Havergal on student loans, tuition fees, and the ‘big picture’ in higher education

Top maritime media: everything you need to know

UK HR media: everything you need to know

Journo intel: What do vegan dairy farmers, TikTok teachers and the Great Resignation have in common?

UK charity media: everything you need to know

Definition appointed to drive national media relations strategy for Dry January 2022

Journo intel: Simoney Kyriakou, Senior Editor at FT Adviser, on challenges in journalism, working with PRs, and keeping chickens

Journo intel: Christopher Williams, business editor of The Telegraph, on digital news, cricket, and Sunday-type journalism

Journo intel: Who is moving at the FT, Telegraph, BBC and more?

What is digital PR?

What journalists want

The top SME publications in the UK

Why we’re excited about Clubhouse for B2B marketing

The top 14 subreddits for small businesses

How to pitch education journalists in the UK

Running a successful radio PR campaign

B2B PR case study: launching a medtech start-up

Writing that spotless content calendar to upscale social media engagement of your brand

How to brief a PR agency to get amazing results

An intro to engineering PR

Fintech PR case study: Generating leads using digital PR

Journo intel: Greg Hurst, social affairs editor at The Times, on the coronavirus and the future of media

Managing cashflow the top issue for small businesses right now

THIS is how you reach small businesses (backed by new data)

Digital PR case study: profile and leads for a financial betting company

Journo intel: Amy Gibbons, from TES tells us about investigations, drum ‘n’ bass and birdwatching

Our ten favourite science and engineering podcasts – and how to pitch them

Journo intel: Junior Isles, editor-in-chief, The Energy Industry Times on woolly phrasing, timing and bad PR habits

Fintech PR case study: Spreading the word on Soldo’s coronavirus aid initiative (European PR case study)

Journo intel: Matthew Garrahan, Financial Times news editor on Covid, corporate smear jobs, and the ideal dinner party

B2B PR case study: Generating leads in martech

10 questions to ask before signing with a B2B PR agency

How to write a press release

Ramping up coverage and media attention: B2B PR case study

Journo intel: Eoin McSweeney, editorial producer at CNN International on fake news and ‘terrible’ sports articles

Journo intel: Madeleine Silver, freelance writer on sex toy research and hibernating in a shepherd’s hut

Fintech PR for growth and investment: B2B PR case study

Journo intel: Elizabeth Jordan, editor of BSEE on an environmentally friendly future and PR agency middlemen

Generating B2B payments leads using digital marketing (case study)

Journo intel: Kim Thomas, freelance national journalist on Nye Bevan’s birthplace and the Birth Trauma Association

Looking to attract investor attention? Tech PR just might have the answer

Publications behind a paywall could be critical for B2B PR success

How should B2B brands behave when the world has turned upside down?

Building thought leadership through B2B PR

UK university ransomware FoI results

Empathy, authenticity, and communication: the core of modern crisis management

Bringing experts together to talk about child safety in the lockdown

Here are tips from a B2B PR agency for overcoming creative block

Journo intel: Christian May, former City A.M. editor on Covid and podcasting

Case study approvals – how can you persuade customers to say ‘yes’

We’ve been quiet for long enough: Here’s how you run a virtual event

Journo intel: Oliver Shah, business editor at The Sunday Times on a new Covid concierge, lockdown winners and Sir Phillip Green

Fintech PR Case Study: Generating Leads from IFAs and Charities

Digital PR Case Study: Compleat Software

Which B2B lead generation techniques are right for you?

Proptech PR Case Study: The House Crowd

Our tips on pitching the BBC for tech companies

Medtech PR Case Study – Ultromics

Journo intel: David Blackmore, news producer at This Morning on pitching in the coronavirus era

Four Pillars of Design in B2B PR

Grammarly: A B2B content writer’s verdict

How engineers can change career to PR

Storytelling for engineers – how to do it well

The secret to great B2B client-agency relationships

How to run a STEM media roundtable

Journo intel: Alice Grahns, digital consumer reporter at The Sun on chatting and fake news

How to use reddit for B2B marketing and PR

Tech PR case study: Building a SaaS company

Three simple things PR can do to improve its reputation

Journo intel: Lucy Warwick-Ching, personal finance digital and communities editor at the FT on podcast Thursday and 92,000 unread emails

Meet Elaine Cobb, Senior Comms Consultant and STEM PR expert

Seven issues affecting proptech in 2020

Fintech PR Case Study: Promoting the UK as a Fintech Leader

How to get into B2B PR – advice from the pros

All’s fair in social media… and politics

Journo intel: Shona Ghosh, Business Insider tech editor on deep-dive investigations, chutzpah and brain chips

Andy Bartlett shares his STEM PR expertise

How to conduct large-scale media outreach in 10 steps

Marketing to marketers in 2020

The Value of PR Revealed

The best AI subreddits

Getting aggy (and what made Rand Fishkin say ‘Ugh’)

10 best entrepreneur podcasts for 2020 (and how to pitch them)

The best startup subreddits

PR Images: How to use photos to get your story covered

Tips for being approachable and building relationships with journalists

Meet Luke Budka, our head of digital PR and SEO

How to give your press release a chance

How to pitch journalists – and get them to say yes!

Launching our PR course: The Ultimate Public Relations Masterclass

Research: Half of UK employees put off business events by poor content

Students caught using GenAI

Novel PR tactics for a digital age

How to adapt to a busy news cycle

How to take your first steps as a media spokesperson

Understanding PR strategy to give your company a boost

The answer to the GDPR problem…

How technology PR works

Is robot public relations coming your way?

How to keep a cool head in PR: your crisis communications checklist

Why corporate reputation management is important

Why science communications professionals must handle breakthroughs with care

How to write engaging B2B media copy

A selection of the best PR campaigns from 2018 (and what you can learn from them)

PR Jargon Buster

Mulled wine, mistletoe and B2B Christmas Campaigns

Running PR campaigns in a connected world

What’s Most Important in a Corporate Reputation Management Strategy?

How not to be a boring panel-member: a PR opportunity

How to run a global PR campaign

Top 20 marketing quotes of all time

Why PR needs to prepare for AI

Monzo mania: deconstructing a fintech success story

What to do when your science story goes viral

How to build a video distribution strategy that works

The Fintech Trust Report: how do consumers really feel about the industry?

How can influencer marketing and PR work together?

Top 10 PR tools for marketing professionals

Top ten tips for writing winning business awards nominations

What’s the difference between technology PR and science PR?

PR challenges for engineering companies

What to do if your company is suddenly thrust into the limelight

Seven ways to avoid a PR crisis

The PR benefits of trade shows

Who influences the HR community?

Top priorities on the HR agenda revealed

Five London Fintech Week PR Tips

Want to make your clients look awesome?

Where do IT Directors get their news?

How to get in Front of IT Directors

News Values: How to Determine if your Story Deserves Media Coverage

Why is PR Important?

Do you Still Need a Press List?

5 Ways to Promote your Business to SMEs

What it Means to be Successful with HubSpot

Why Freelance Journalists and PR People Need Each Other

Modern Copywriting Tips and Tricks (from the 1800s)

Five Top B2B Lead Generation Campaigns

Why that PR Newswire Service is a Waste of Time

How to Pitch Video Content

The rise of ‘automated’ journalism and what it means for PR

Stop wasting your breath: in digital space, no one can hear a PR scream

Does PR work?

Website mistakes – twelve classics

Launching a company? we know what you need to do

Do you really need a global PR agency?

The top manufacturing publications in the UK and how to work with them

How to contact journalists (and sell them your story)

Substack: B2B newsletters are back in fashion

Journo intel: Sabah Meddings, UK Business Correspondent at Bloomberg on buzzworthy stories, Terminal fodder and ‘newsmakers’

37 PR objective examples and how to measure them

Exclusivity or bust: the risks and rewards of offering journalists a scoop

Everything you need to know about pitching the BBC’s Today programme

Journo intel: Shaun Wooller, health editor at the Daily Mail, on cost-of-living ailments, university research and healthtech benefits

How much does PR cost?

Journo intel: Jessie Hewitson, money and biz ed at The i, on coffees equalling stories, visuals and data

Everything you need to know about media interviews and speaking to journalists

The top sustainability publications in the UK and how to work with them

The best B2B podcasts

Everything about building a good client-agency relationship

Journo Intel: Murad Ahmed, technology news editor at the FT on big names, boring stories and blossoming relationships

Reputation management: the key to enhanced exit value for PE – and VC – backed businesses

Don’t rehash technical content you don’t understand (aka the importance of EAT)

Journo intel: Nicholas Earl on London Bridge coffees, energy markets and green hydrogen

Journo intel: Sarah Green, senior producer at BBC 5 Live, on pet peeves, blanket spam and name dropping

The B2B PR Blog has moved!

Journo intel: Rachel Millard, Energy Correspondent at The Telegraph, on ideal pitch times, hot topics and what readers want to see

Open data sources for digital PR

Journo intel: Tom Wilson, senior energy correspondent at the Financial Times, on nuclear fusion, being genuine, two hour deadlines and the impact of the war in Ukraine

Journo intel: Julian Marr, Bonhill’s editor-in-chief, on common ESG language, macro-economic trends and international audiences

Is ‘brand journalism’ the future as firms exploit Google News?

Journo Intel: Everything you need to know about Today’s Sean Farrington

The top fintech publications in the UK and how to work with them

Top EMEA logistics media: everything you need to know

PR tips for your company’s experts

Financial worries: the stats | what are British people most concerned about?

Journo Intel: Times Higher Education’s Chris Havergal on student loans, tuition fees, and the ‘big picture’ in higher education

Top maritime media: everything you need to know

UK HR media: everything you need to know

Journo intel: What do vegan dairy farmers, TikTok teachers and the Great Resignation have in common?

UK charity media: everything you need to know

Definition appointed to drive national media relations strategy for Dry January 2022

Journo intel: Simoney Kyriakou, Senior Editor at FT Adviser, on challenges in journalism, working with PRs, and keeping chickens

Journo intel: Christopher Williams, business editor of The Telegraph, on digital news, cricket, and Sunday-type journalism

Journo intel: Who is moving at the FT, Telegraph, BBC and more?

What is digital PR?

What journalists want

The top SME publications in the UK

Why we’re excited about Clubhouse for B2B marketing

The top 14 subreddits for small businesses

How to pitch education journalists in the UK

Running a successful radio PR campaign

B2B PR case study: launching a medtech start-up

Writing that spotless content calendar to upscale social media engagement of your brand

How to brief a PR agency to get amazing results

An intro to engineering PR

Fintech PR case study: Generating leads using digital PR

Journo intel: Greg Hurst, social affairs editor at The Times, on the coronavirus and the future of media

Managing cashflow the top issue for small businesses right now

THIS is how you reach small businesses (backed by new data)

Digital PR case study: profile and leads for a financial betting company

Journo intel: Amy Gibbons, from TES tells us about investigations, drum ‘n’ bass and birdwatching

Our ten favourite science and engineering podcasts – and how to pitch them

Journo intel: Junior Isles, editor-in-chief, The Energy Industry Times on woolly phrasing, timing and bad PR habits

Fintech PR case study: Spreading the word on Soldo’s coronavirus aid initiative (European PR case study)

Journo intel: Matthew Garrahan, Financial Times news editor on Covid, corporate smear jobs, and the ideal dinner party

B2B PR case study: Generating leads in martech

10 questions to ask before signing with a B2B PR agency

How to write a press release

Ramping up coverage and media attention: B2B PR case study

Journo intel: Eoin McSweeney, editorial producer at CNN International on fake news and ‘terrible’ sports articles

Journo intel: Madeleine Silver, freelance writer on sex toy research and hibernating in a shepherd’s hut

Fintech PR for growth and investment: B2B PR case study

Journo intel: Elizabeth Jordan, editor of BSEE on an environmentally friendly future and PR agency middlemen

Generating B2B payments leads using digital marketing (case study)

Journo intel: Kim Thomas, freelance national journalist on Nye Bevan’s birthplace and the Birth Trauma Association

Looking to attract investor attention? Tech PR just might have the answer

Publications behind a paywall could be critical for B2B PR success

How should B2B brands behave when the world has turned upside down?

Building thought leadership through B2B PR

UK university ransomware FoI results

Empathy, authenticity, and communication: the core of modern crisis management

Bringing experts together to talk about child safety in the lockdown

Here are tips from a B2B PR agency for overcoming creative block

Journo intel: Christian May, former City A.M. editor on Covid and podcasting

Case study approvals – how can you persuade customers to say ‘yes’