PR Archives | Definition

How to get CEO profile opportunities

We often get asked to secure CEO profile coverage. The key is having a story to tell. Here’s the advice from our media relations team.

The top 10 best B2B podcasts for business leaders

Podcasts have boomed in popularity, with 20% of UK adults listening to one weekly. Check out our pick of the best B2B pods here.

The top 8 HR publications and how to work with them

A rundown of the top work life and HR publications you should follow, plus tips on working with them as part of your PR strategy.

Creating a B2B PR strategy: 7 ingredients for success

Discover 7 essential steps to create an impactful B2B PR strategy that builds brand credibility, shapes industry perception, and drives real results.

Top legal publications in the UK and how to work with them

We have extensive experience with the legal media. Here’s a rundown of the UK’s top legal publications and how to work with their most prominent journalists.

Communicating clearly in a cyber crisis: 10 things to get right

Essential tips to protect your reputation, reassure stakeholders, and respond confidently after a cyber-attack.

What is integrated marketing communications (IMC) – and why does it matter in 2025?

What it is, why it matters, and how to build a cohesive, high-impact strategy.

Stay calm. Act fast. Never lie. Crisis comms insights from Peter Davenport

Peter Davenport shares memorable moments from his time as a journo, and offers practical tips you can use before and during a crisis.

How do B2B companies get EEAT right?

Our SEO experts share the basic thoughts and theories on how B2B companies can tackle their EEAT problems.

Our tips on pitching the BBC

Getting featured on the BBC is kind of a big deal. Here are our tips on how to pitch to them.

Engineering firms: Why doesn’t the FT want to talk to your CEO?

Most CEOs forget that journalists want stories, not stats. Here’s what you need to know if you actually want to be in the FT.

Learning, leading, and building relationships: Katy Bloomfield’s journey

Katy Bloomfield, Managing Partner, PR at Definition shares her best career tips, biggest lessons, and why relationships still sit at the heart of great PR.

What is digital PR?

Digital PR is more than just link building or posting a few social updates - find out more here and how you can measure digital PR success.

Behind the pitch: Insights from Definition’s Head of Media Relations, Katie Chodosh

Our Head of Media Relations, Katie Chodosh, shares her career journey, industry insights, and expert advice for impactful media relations.

A guide to the top education publications

Here's everything you need to know about pitching to top education publications and reaching teachers, school leaders, and policymakers.

What can season 3 of The White Lotus teach us about B2B comms?

Luxury resorts, scandals, and media meltdowns — three PR lessons B2B brands can learn from season 3 of HBO’s hit series The White Lotus.

PR language that doesn’t get you results

Want your PR pitch to stand out in journalists' crowded inboxes? Ditch the jargon—here's how.

Top EMEA supply chain and logistics publications: everything you need to know

A list of the top EMEA supply chain and logistics media with tips on how to get your brand featured. Take a look.

PR playbook tips straight from the Super Bowl and Taylor Swift

Our Senior Comms Exec, and certified Swiftie Anna Kiff shares B2B PR lessons from Taylor Swift and the 2025 Super Bowl.

The STEM PR landscape through Mike Newby’s eyes

Mike talks about his early days hustling in a credit crunch to his current role at Definition, and shares insights about STEM PR.

The top fintech publications in the UK and how to work with them

Our team of media pros has curated a list of the top fintech publications in the UK, and advice on how to get coverage in them.

Journo Intel: how to pitch to Sky News’ Business Live show

Our media relations team got the scoop on how to nail your pitch for Business Live, straight from the producer, Martin Kimber.

Storytelling in a digital world: a conversation with Louise Watson-Dowell, Definition’s Head of Digital PR and Social Media

Louise shares her path into PR and offers some practical advice for those eyeing a career in digital PR.

PR and SEO: turbocharging your brand visibility

Digital PR and SEO work together to help you boost brand's visibility, win trust online and dominate the search results.

Why crisis comms planning makes good business sense

No business is immune from a crisis. And being prepared to manage comms could make or break your organisation.

The all-you-need guide to PR for education

Our top tips and insights into the world of PR for education.

From history to headlines: an intro to Matthew Robinson

Meet Matthew, our Digital Strategist and SEO team lead.

Andrew Bartlett: bridging the gap between science and PR

Meet Andrew, our Director of Science and Engineering.

How to write good PR survey questions – a seven-step guide

It can be tough to write headline-grabbing PR survey questions. Our media relations team explains how it’s done.

How to pitch healthcare stories to UK journos

Only the best pitches get through the door. Here’s your guide to pitch healthcare stories that grab attention.

Lessons in crisis comms – Addressing big myths in big pharma

Key lessons in crisis comms from the world of big pharma. Brought to you by our B2B PR experts.

Everything you need to know about pitching the BBC’s Today programme

BBC Radio 4 and Online have an incredible reputation and audience. Here’s everything you need to know to pitch the Today programme.

PR pitching tips and advice

The latest and greatest pitching advice from our Head of Media Relations.

Special needs education: time to shine a light

Special needs education faces challenges, but it deserves the spotlight.

The top education podcasts (and how to pitch them)

We’ve made a list of the top education podcasts out there. And shared what they’re good for and how to pitch to them.

The top not-for-profit and charity podcasts (and how to pitch to them)

A list of the top charity podcasts to boost awareness, credibility, and donor engagement and how to pitch to them.

Top not-for-profit and charity publications: everything you need to know

Our media relations experts have compiled the web’s most comprehensive guide to the UK’s charity media.

The top finance podcasts (and how to pitch to them)

Our list of the top finance podcasts with tips on targeting your audience and crafting pitches for your finance-focused clients.

How to contact journalists (and sell them your story)

Everything you need to know to be able to confidently contact journalists with your story.

UK election 2024: what Labour’s likely landslide means for businesses

With Labour poised for a potential landslide victory in 2024, businesses must prepare for major policy shifts that will require strategic engagement to shape the political agenda.

How much does PR cost?

Find out what factors affect the cost of PR, how agencies charge, and what you can expect at different budget levels.

Our top five healthcare podcasts (and how to pitch to them)

Here are the top five healthcare podcasts if you're looking to reach new audiences. And some advice on how to pitch to them.

Monitoring the news for B2B PR: How to get started

Why does new monitoring matter? Our media relations experts lay their cards on the table.

The top work-life publications and how to pitch them

Our Head of Media Relations covers the top work-life publications and how to pitch them effectively.

What should a B2B PR brief include? Everything you need to know + a free brief template

Want to brief a PR agency effectively? Here's a free template to cover all the bases.

The insider’s playbook: how to work with the top manufacturing publications in the UK

Unlock the secret to working with the UK's top manufacturing publications. Learn how to pitch, collaborate, and make headlines.

How to use LinkedIn to support B2B EEAT

Building a profile for your subject matter experts and those that author brand content is key to SEO success. This blog shows you how to do it.

Substack: B2B newsletters are going strong

Why does Substack matter for B2B PR?

Tackling the UK’s housing crisis: new ideas needed to solve an old problem

To tackle the housing crisis, we need fresh thinking from the private sector to generate public support and the attention of policymakers.

From firewalls to fireworks: techUK’s Alice Campbell on how the tech sector can prep for the election

We interviewed techUK’s Head of Public Affairs Alice Campbell for her thoughts on how the upcoming election will impact tech.

Newspaper political leanings: how the nationals are approaching the election

Our papers political leanings influence the types of stories they pick up even outside of election season, so it’s really important to understand them.

The tech leap year: 5 ways to prep for the UK election

We brought together experts from tech, politics and public affairs for a panel discussion on what to expect in the 2024 election, and how to prepare.

Everything about building a good client-agency relationship

The comprehensive guide to building an amazing client-agency relationship.

How do you get your story into the FT?

We sat down with Financial Times Political Correspondent Anna Gross, to get the inside track.

How to brief a PR agency to get amazing results

The way you brief your PR agency will lay the foundations for success. Get it right to generate the best results.

Crisis communications: lessons from the Post Office scandal

Communicating in a crisis is not about telling lies or covering up misdeeds. What should the Post Office have done differently?

Meeting deadlines, making headlines – the role of timeliness in PR

Journalists are under immense pressure to deliver the news the moment it happens, so if you respond slowly the opportunity to get coverage slips.

PR secrets: how your brand can build a winning digital PR strategy

MD of PR, Katy Bloomfield shares the highlights from a panel discussion centred on strengthening reputation and building trust in 2024 using digital PR.

Journo intel: Sabah Meddings, UK Business Correspondent at Bloomberg on buzzworthy stories, Terminal fodder and ‘newsmakers’

37 PR objective examples and how to measure them

Exclusivity or bust: the risks and rewards of offering journalists a scoop

Journo intel: Shaun Wooller, health editor at the Daily Mail, on cost-of-living ailments, university research and healthtech benefits

Journo intel: Jessie Hewitson, money and biz ed at The i, on coffees equalling stories, visuals and data

Everything you need to know about media interviews and speaking to journalists

The top sustainability publications in the UK and how to work with them

Journo Intel: Murad Ahmed, technology news editor at the FT on big names, boring stories and blossoming relationships

Reputation management: the key to enhanced exit value for PE – and VC – backed businesses

Don’t rehash technical content you don’t understand (aka the importance of EAT)

Journo intel: Nicholas Earl on London Bridge coffees, energy markets and green hydrogen

Journo intel: Sarah Green, senior producer at BBC 5 Live, on pet peeves, blanket spam and name dropping

The B2B PR Blog has moved!

Journo intel: Rachel Millard, Energy Correspondent at The Telegraph, on ideal pitch times, hot topics and what readers want to see

Open data sources for digital PR

Journo intel: Tom Wilson, senior energy correspondent at the Financial Times, on nuclear fusion, being genuine, two hour deadlines and the impact of the war in Ukraine

Journo intel: Julian Marr, Bonhill’s editor-in-chief, on common ESG language, macro-economic trends and international audiences

Journo Intel: Times Higher Education’s Chris Havergal on student loans, tuition fees, and the ‘big picture’ in higher education

Top maritime media: everything you need to know

UK HR media: everything you need to know

Journo intel: What do vegan dairy farmers, TikTok teachers and the Great Resignation have in common?

Definition appointed to drive national media relations strategy for Dry January 2022

Journo intel: Simoney Kyriakou, Senior Editor at FT Adviser, on challenges in journalism, working with PRs, and keeping chickens

Journo intel: Christopher Williams, business editor of The Telegraph, on digital news, cricket, and Sunday-type journalism

Journo intel: Who is moving at the FT, Telegraph, BBC and more?

What journalists want

We spoke to journalists working at the likes of the FT, BBC, Guardian, Times, Telegraph, Economist, New York Times, Wall St Journal and CNBC. They told us exactly what journalists want