Digital PR is the use of online trusted, independent, unbiased third parties to positively influence a brand’s reputation. And it enhances EEAT signals. More on this later.

Should you use digital PR for link building?

Absolutely – if you do it the right way. Outreach is essential to generate back links from linked mentions of your brand name in opinion pieces and news associated with your company. That’s not ‘guest blogging’; this is traditional PR with the happy by-product of authoritative links from editorial sites.

What activities are included in digital PR?

Digital PR would usually cover: • Organic, brand-led social media • Social media influencer relations • Social media advertising • Online employee advocacy, e.g. through social media • SEO • Online article placement • Blogging • PPC • Video production • Inbound marketing • Review generation • Email marketing

What skills do you need for effective digital PR?

Great digital PR covers a lot of ground – multiple specialisms, different platforms and smart tactics. So, there’s a vast set of skills needed for long term success. These include: Content creation, Storytelling, SEO know-how, Media relations, Analytical thinking, and Social Media Management.

What are good digital PR KPIs?

A good digital PR result is anything that positively influences a brand’s social media or organic search profiles, or any positive online media coverage. They can be split into outputs and outcomes – and this is important. After all, outcomes are what will positively impact your bottom line and what your FD cares about.

How do you measure the success of digital PR?

It’s historically been hard to measure the PR contribution to a company’s bottom line. But fortunately, digital PR doesn’t suffer the same problem. Anything that’s directly responsible for increasing website traffic and conversions is very valuable to a business and worth paying for.

How does digital PR help SEO?

Digital PR helps SEO by building authoritative, relevant backlinks from quality publications, which can increase domain authority and help your pages rank higher in Google. It also supports brand visibility and drives referral traffic.

Is digital PR still relevant?

Yes, more than ever. In an era driven by content and algorithms, digital PR bridges PR and SEO, delivering both brand recognition and measurable digital outcomes. It ensures your brand is seen where your audiences are searching and consuming information.

What's the difference between traditional PR and digital PR?

Traditional PR focuses on offline press, TV, and radio, while digital PR operates online—on websites, social platforms, and search engines. Digital PR brings measurable outcomes like backlinks, referral traffic, and improved search engine performance.

Who is digital PR for?

Digital PR benefits any organization that wants to raise its online visibility—from startups to large enterprises, B2B to B2C. It's especially powerful for companies looking to boost SEO performance through high-quality links in reputable online publications.

PR Archives | Definition

What is digital PR?

Digital PR is more than just link building or posting a few social updates - find out more here and how you can measure digital PR success.

What is digital PR?

Behind the pitch: Insights from Definition’s Head of Media Relations, Katie Chodosh

A guide to the top education publications

What can season 3 of The White Lotus teach us about B2B comms?

PR language that doesn’t get you results

Top EMEA supply chain and logistics publications: everything you need to know

PR playbook tips straight from the Super Bowl and Taylor Swift

The STEM PR landscape through Mike Newby’s eyes

The top fintech publications in the UK and how to work with them

Journo Intel: how to pitch to Sky News’ Business Live show

Storytelling in a digital world: a conversation with Louise Watson-Dowell, Definition’s Head of Digital PR and Social Media

PR and SEO: turbocharging your brand visibility

Why crisis comms planning makes good business sense

The all-you-need guide to PR for education

From history to headlines: an intro to Matthew Robinson

Andrew Bartlett: bridging the gap between science and PR

How to write good PR survey questions – a seven-step guide

How to pitch healthcare stories to UK journos

Lessons in crisis comms – Addressing big myths in big pharma

Everything you need to know about pitching the BBC’s Today programme

PR pitching tips and advice

Special needs education: time to shine a light

The top education podcasts (and how to pitch them)

The top not-for-profit and charity podcasts (and how to pitch to them)

Top not-for-profit and charity publications: everything you need to know

The top finance podcasts (and how to pitch to them)

How to contact journalists (and sell them your story)

UK election 2024: what Labour’s likely landslide means for businesses

How to get CEO profile opportunities

How much does PR cost?

Our top five healthcare podcasts (and how to pitch to them)

Monitoring the news for B2B PR: How to get started

The top work-life publications and how to pitch them

What should a B2B PR brief include? Everything you need to know + a free brief template

The insider’s playbook: how to work with the top manufacturing publications in the UK

How to use LinkedIn to support B2B EEAT

Substack: B2B newsletters are going strong

Tackling the UK’s housing crisis: new ideas needed to solve an old problem

From firewalls to fireworks: techUK’s Alice Campbell on how the tech sector can prep for the election

Top legal publications in the UK and how to work with them

How do B2B companies get EEAT right?

Newspaper political leanings: how the nationals are approaching the election

The tech leap year: 5 ways to prep for the UK election

Everything about building a good client-agency relationship

How do you get your story into the FT?

How to brief a PR agency to get amazing results

Crisis communications: lessons from the Post Office scandal

Meeting deadlines, making headlines – the role of timeliness in PR

PR secrets: how your brand can build a winning digital PR strategy

Journo intel: Sabah Meddings, UK Business Correspondent at Bloomberg on buzzworthy stories, Terminal fodder and ‘newsmakers’

37 PR objective examples and how to measure them

Exclusivity or bust: the risks and rewards of offering journalists a scoop

Journo intel: Shaun Wooller, health editor at the Daily Mail, on cost-of-living ailments, university research and healthtech benefits

Journo intel: Jessie Hewitson, money and biz ed at The i, on coffees equalling stories, visuals and data

Everything you need to know about media interviews and speaking to journalists

The top sustainability publications in the UK and how to work with them

The best B2B podcasts

Journo Intel: Murad Ahmed, technology news editor at the FT on big names, boring stories and blossoming relationships

Reputation management: the key to enhanced exit value for PE – and VC – backed businesses

Don’t rehash technical content you don’t understand (aka the importance of EAT)

Journo intel: Nicholas Earl on London Bridge coffees, energy markets and green hydrogen

Journo intel: Sarah Green, senior producer at BBC 5 Live, on pet peeves, blanket spam and name dropping

The B2B PR Blog has moved!

Journo intel: Rachel Millard, Energy Correspondent at The Telegraph, on ideal pitch times, hot topics and what readers want to see

Open data sources for digital PR

Journo intel: Tom Wilson, senior energy correspondent at the Financial Times, on nuclear fusion, being genuine, two hour deadlines and the impact of the war in Ukraine

Journo intel: Julian Marr, Bonhill’s editor-in-chief, on common ESG language, macro-economic trends and international audiences

Is ‘brand journalism’ the future as firms exploit Google News?

Journo Intel: Everything you need to know about Today’s Sean Farrington

PR tips for your company’s experts

Financial worries: the stats | what are British people most concerned about?

Journo Intel: Times Higher Education’s Chris Havergal on student loans, tuition fees, and the ‘big picture’ in higher education

Top maritime media: everything you need to know

UK HR media: everything you need to know

Journo intel: What do vegan dairy farmers, TikTok teachers and the Great Resignation have in common?

Definition appointed to drive national media relations strategy for Dry January 2022

Journo intel: Simoney Kyriakou, Senior Editor at FT Adviser, on challenges in journalism, working with PRs, and keeping chickens

Journo intel: Christopher Williams, business editor of The Telegraph, on digital news, cricket, and Sunday-type journalism

Journo intel: Who is moving at the FT, Telegraph, BBC and more?

What journalists want