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What is digital PR?

Digital PR is more than just link building or posting a few social updates - find out more here and how you can measure digital PR success.

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Behind the pitch: Insights from Definition’s Head of Media Relations, Katie Chodosh

Our Head of Media Relations, Katie Chodosh, shares her career journey, industry insights, and expert advice for impactful media relations.

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A guide to the top education publications

Here's everything you need to know about pitching to top education publications and reaching teachers, school leaders, and policymakers.

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What can season 3 of The White Lotus teach us about B2B comms?

Luxury resorts, scandals, and media meltdowns — three PR lessons B2B brands can learn from season 3 of HBO’s hit series The White Lotus.

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PR language that doesn’t get you results

Want your PR pitch to stand out in journalists' crowded inboxes? Ditch the jargon—here's how.

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Top EMEA supply chain and logistics publications: everything you need to know

A list of the top EMEA supply chain and logistics media with tips on how to get your brand featured. Take a look.

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PR playbook tips straight from the Super Bowl and Taylor Swift

Our Senior Comms Exec, and certified Swiftie Anna Kiff shares B2B PR lessons from Taylor Swift and the 2025 Super Bowl.

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The STEM PR landscape through Mike Newby’s eyes

Mike talks about his early days hustling in a credit crunch to his current role at Definition, and shares insights about STEM PR.

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The top fintech publications in the UK and how to work with them

Our team of media pros has curated a list of the top fintech publications in the UK, and advice on how to get coverage in them.

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Journo Intel: how to pitch to Sky News’ Business Live show

Our media relations team got the scoop on how to nail your pitch for Business Live, straight from the producer, Martin Kimber.

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Storytelling in a digital world: a conversation with Louise Watson-Dowell, Definition’s Head of Digital PR and Social Media

Louise shares her path into PR and offers some practical advice for those eyeing a career in digital PR.

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PR and SEO: turbocharging your brand visibility

Digital PR and SEO work together to help you boost brand's visibility, win trust online and dominate the search results.

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Why crisis comms planning makes good business sense

No business is immune from a crisis. And being prepared to manage comms could make or break your organisation.

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The all-you-need guide to PR for education

Our top tips and insights into the world of PR for education.

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From history to headlines: an intro to Matthew Robinson

Meet Matthew, our Digital Strategist and SEO team lead.

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Andrew Bartlett: bridging the gap between science and PR

Meet Andrew, our Director of Science and Engineering.

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How to write good PR survey questions – a seven-step guide

It can be tough to write headline-grabbing PR survey questions. Our media relations team explains how it’s done.

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How to pitch healthcare stories to UK journos

Only the best pitches get through the door. Here’s your guide to pitch healthcare stories that grab attention.

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Lessons in crisis comms – Addressing big myths in big pharma

Key lessons in crisis comms from the world of big pharma. Brought to you by our B2B PR experts.

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Everything you need to know about pitching the BBC’s Today programme

BBC Radio 4 and Online have an incredible reputation and audience. Here’s everything you need to know to pitch the Today programme.

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PR pitching tips and advice

The latest and greatest pitching advice from our Head of Media Relations.

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Special needs education: time to shine a light

Special needs education faces challenges, but it deserves the spotlight.

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The top education podcasts (and how to pitch them)

We’ve made a list of the top education podcasts out there. And shared what they’re good for and how to pitch to them.

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The top not-for-profit and charity podcasts (and how to pitch to them)

A list of the top charity podcasts to boost awareness, credibility, and donor engagement and how to pitch to them.

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Top not-for-profit and charity publications: everything you need to know

Our media relations experts have compiled the web’s most comprehensive guide to the UK’s charity media.

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The top finance podcasts (and how to pitch to them)

Our list of the top finance podcasts with tips on targeting your audience and crafting pitches for your finance-focused clients.

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How to contact journalists (and sell them your story)

Everything you need to know to be able to confidently contact journalists with your story.

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UK election 2024: what Labour’s likely landslide means for businesses

With Labour poised for a potential landslide victory in 2024, businesses must prepare for major policy shifts that will require strategic engagement to shape the political agenda.

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How to get CEO profile opportunities

We often get asked to secure CEO profile coverage. The key is having a story to tell. Here’s the advice from our media relations team.

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How much does PR cost?

Find out what factors affect the cost of PR, how agencies charge, and what you can expect at different budget levels.

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Our top five healthcare podcasts (and how to pitch to them)

Here are the top five healthcare podcasts if you're looking to reach new audiences. And some advice on how to pitch to them.

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Monitoring the news for B2B PR: How to get started

Why does new monitoring matter? Our media relations experts lay their cards on the table.

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The top work-life publications and how to pitch them

Our Head of Media Relations covers the top work-life publications and how to pitch them effectively.

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What should a B2B PR brief include? Everything you need to know + a free brief template

Want to brief a PR agency effectively? Here's a free template to cover all the bases.

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The insider’s playbook: how to work with the top manufacturing publications in the UK

Unlock the secret to working with the UK's top manufacturing publications. Learn how to pitch, collaborate, and make headlines.

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How to use LinkedIn to support B2B EEAT

Building a profile for your subject matter experts and those that author brand content is key to SEO success. This blog shows you how to do it.

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Substack: B2B newsletters are going strong

Why does Substack matter for B2B PR?

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Tackling the UK’s housing crisis: new ideas needed to solve an old problem

To tackle the housing crisis, we need fresh thinking from the private sector to generate public support and the attention of policymakers.

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From firewalls to fireworks: techUK’s Alice Campbell on how the tech sector can prep for the election

We interviewed techUK’s Head of Public Affairs Alice Campbell for her thoughts on how the upcoming election will impact tech.

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Top legal publications in the UK and how to work with them

We have extensive experience with the legal media. Here’s a rundown of the UK’s top legal publications and how to work with their most prominent journalists.

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How do B2B companies get EEAT right?

Our SEO experts share the basic thoughts and theories on how B2B companies can tackle their EEAT problems.

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Newspaper political leanings: how the nationals are approaching the election

Our papers political leanings influence the types of stories they pick up even outside of election season, so it’s really important to understand them.

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The tech leap year: 5 ways to prep for the UK election

We brought together experts from tech, politics and public affairs for a panel discussion on what to expect in the 2024 election, and how to prepare.

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Everything about building a good client-agency relationship

The comprehensive guide to building an amazing client-agency relationship.

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How do you get your story into the FT?

We sat down with Financial Times Political Correspondent Anna Gross, to get the inside track.

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How to brief a PR agency to get amazing results

The way you brief your PR agency will lay the foundations for success. Get it right to generate the best results.

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Crisis communications: lessons from the Post Office scandal

Communicating in a crisis is not about telling lies or covering up misdeeds. What should the Post Office have done differently?

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Meeting deadlines, making headlines – the role of timeliness in PR

Journalists are under immense pressure to deliver the news the moment it happens, so if you respond slowly the opportunity to get coverage slips.

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PR secrets: how your brand can build a winning digital PR strategy

MD of PR, Katy Bloomfield shares the highlights from a panel discussion centred on strengthening reputation and building trust in 2024 using digital PR.

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Journo intel: Sabah Meddings, UK Business Correspondent at Bloomberg on buzzworthy stories, Terminal fodder and ‘newsmakers’

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37 PR objective examples and how to measure them

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Exclusivity or bust: the risks and rewards of offering journalists a scoop

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Journo intel: Shaun Wooller, health editor at the Daily Mail, on cost-of-living ailments, university research and healthtech benefits

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Journo intel: Jessie Hewitson, money and biz ed at The i, on coffees equalling stories, visuals and data

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Everything you need to know about media interviews and speaking to journalists

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The top sustainability publications in the UK and how to work with them

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The best B2B podcasts

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Journo Intel: Murad Ahmed, technology news editor at the FT on big names, boring stories and blossoming relationships

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Reputation management: the key to enhanced exit value for PE – and VC – backed businesses

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Don’t rehash technical content you don’t understand (aka the importance of EAT)

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Journo intel: Nicholas Earl on London Bridge coffees, energy markets and green hydrogen

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Journo intel: Sarah Green, senior producer at BBC 5 Live, on pet peeves, blanket spam and name dropping

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The B2B PR Blog has moved!

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Journo intel: Rachel Millard, Energy Correspondent at The Telegraph, on ideal pitch times, hot topics and what readers want to see

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Open data sources for digital PR

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Journo intel: Tom Wilson, senior energy correspondent at the Financial Times, on nuclear fusion, being genuine, two hour deadlines and the impact of the war in Ukraine

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Journo intel: Julian Marr, Bonhill’s editor-in-chief, on common ESG language, macro-economic trends and international audiences

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Is ‘brand journalism’ the future as firms exploit Google News?

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Journo Intel: Everything you need to know about Today’s Sean Farrington

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PR tips for your company’s experts

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Financial worries: the stats | what are British people most concerned about?

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Journo Intel: Times Higher Education’s Chris Havergal on student loans, tuition fees, and the ‘big picture’ in higher education

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Top maritime media: everything you need to know

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UK HR media: everything you need to know

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Journo intel: What do vegan dairy farmers, TikTok teachers and the Great Resignation have in common?

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Definition appointed to drive national media relations strategy for Dry January 2022

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Journo intel: Simoney Kyriakou, Senior Editor at FT Adviser, on challenges in journalism, working with PRs, and keeping chickens

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Journo intel: Christopher Williams, business editor of The Telegraph, on digital news, cricket, and Sunday-type journalism

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Journo intel: Who is moving at the FT, Telegraph, BBC and more?

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What journalists want

We spoke to journalists working at the likes of the FT, BBC, Guardian, Times, Telegraph, Economist, New York Times, Wall St Journal and CNBC. They told us exactly what journalists want

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The top SME publications in the UK

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Why we’re excited about Clubhouse for B2B marketing

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The top 14 subreddits for small businesses

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Running a successful radio PR campaign

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B2B PR case study: launching a medtech start-up

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Writing that spotless content calendar to upscale social media engagement of your brand

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An intro to engineering PR

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Fintech PR case study: Generating leads using digital PR

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Journo intel: Greg Hurst, social affairs editor at The Times, on the coronavirus and the future of media

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Managing cashflow the top issue for small businesses right now

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THIS is how you reach small businesses (backed by new data)

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Digital PR case study: profile and leads for a financial betting company

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Journo intel: Amy Gibbons, from TES tells us about investigations, drum ‘n’ bass and birdwatching

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Our ten favourite science and engineering podcasts – and how to pitch them

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Journo intel: Junior Isles, editor-in-chief, The Energy Industry Times on woolly phrasing, timing and bad PR habits

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Fintech PR case study: Spreading the word on Soldo’s coronavirus aid initiative (European PR case study)

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Journo intel: Matthew Garrahan, Financial Times news editor on Covid, corporate smear jobs, and the ideal dinner party

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B2B PR case study: Generating leads in martech

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10 questions to ask before signing with a B2B PR agency

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How to write a press release

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Ramping up coverage and media attention: B2B PR case study

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Journo intel: Eoin McSweeney, editorial producer at CNN International on fake news and ‘terrible’ sports articles

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Journo intel: Madeleine Silver, freelance writer on sex toy research and hibernating in a shepherd’s hut

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Fintech PR for growth and investment: B2B PR case study

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Journo intel: Elizabeth Jordan, editor of BSEE on an environmentally friendly future and PR agency middlemen

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Generating B2B payments leads using digital marketing (case study)

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Journo intel: Kim Thomas, freelance national journalist on Nye Bevan’s birthplace and the Birth Trauma Association

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Looking to attract investor attention? Tech PR just might have the answer

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Publications behind a paywall could be critical for B2B PR success

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How should B2B brands behave when the world has turned upside down?

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Building thought leadership through B2B PR

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UK university ransomware FoI results

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Empathy, authenticity, and communication: the core of modern crisis management

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Bringing experts together to talk about child safety in the lockdown

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Here are tips from a B2B PR agency for overcoming creative block

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Journo intel: Christian May, former City A.M. editor on Covid and podcasting

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Case study approvals – how can you persuade customers to say ‘yes’

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We’ve been quiet for long enough: Here’s how you run a virtual event

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Journo intel: Oliver Shah, business editor at The Sunday Times on a new Covid concierge, lockdown winners and Sir Phillip Green

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Fintech PR Case Study: Generating Leads from IFAs and Charities

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Digital PR Case Study: Compleat Software

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Which B2B lead generation techniques are right for you?  

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Proptech PR Case Study: The House Crowd

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Our tips on pitching the BBC for tech companies

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Medtech PR Case Study – Ultromics

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Journo intel: David Blackmore, news producer at This Morning on pitching in the coronavirus era

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Four Pillars of Design in B2B PR

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Grammarly: A B2B content writer’s verdict

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How engineers can change career to PR

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Storytelling for engineers – how to do it well

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The secret to great B2B client-agency relationships

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How to run a STEM media roundtable

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Journo intel: Alice Grahns, digital consumer reporter at The Sun on chatting and fake news

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How to use reddit for B2B marketing and PR

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Tech PR case study: Building a SaaS company

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Three simple things PR can do to improve its reputation

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Journo intel: Lucy Warwick-Ching, personal finance digital and communities editor at the FT on podcast Thursday and 92,000 unread emails

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Meet Elaine Cobb, Senior Comms Consultant and STEM PR expert

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Seven issues affecting proptech in 2020

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Fintech PR Case Study: Promoting the UK as a Fintech Leader

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How to get into B2B PR – advice from the pros

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All’s fair in social media… and politics

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Journo intel: Shona Ghosh, Business Insider tech editor on deep-dive investigations, chutzpah and brain chips

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Andy Bartlett shares his STEM PR expertise

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How to conduct large-scale media outreach in 10 steps

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Marketing to marketers in 2020

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The Value of PR Revealed

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The best AI subreddits

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Getting aggy (and what made Rand Fishkin say ‘Ugh’)

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10 best entrepreneur podcasts for 2020 (and how to pitch them)

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The best startup subreddits

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PR Images: How to use photos to get your story covered

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Tips for being approachable and building relationships with journalists

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Meet Luke Budka, our head of digital PR and SEO

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How to give your press release a chance

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How to pitch journalists – and get them to say yes!

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Launching our PR course: The Ultimate Public Relations Masterclass

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Research: Half of UK employees put off business events by poor content

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Students caught using GenAI

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Novel PR tactics for a digital age

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How to adapt to a busy news cycle

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How to take your first steps as a media spokesperson

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Understanding PR strategy to give your company a boost

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The answer to the GDPR problem…

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How technology PR works

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Is robot public relations coming your way?

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How to keep a cool head in PR: your crisis communications checklist

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Why corporate reputation management is important

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Why science communications professionals must handle breakthroughs with care

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How to write engaging B2B media copy

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A selection of the best PR campaigns from 2018 (and what you can learn from them)

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PR Jargon Buster

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Mulled wine, mistletoe and B2B Christmas Campaigns

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Running PR campaigns in a connected world

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What’s Most Important in a Corporate Reputation Management Strategy?

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How not to be a boring panel-member: a PR opportunity

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How to run a global PR campaign

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Top 20 marketing quotes of all time

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Why PR needs to prepare for AI

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Monzo mania: deconstructing a fintech success story

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What to do when your science story goes viral

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How to build a video distribution strategy that works

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The Fintech Trust Report: how do consumers really feel about the industry?

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How can influencer marketing and PR work together?

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Top 10 PR tools for marketing professionals

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Top ten tips for writing winning business awards nominations

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What’s the difference between technology PR and science PR?

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PR challenges for engineering companies

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What can businesses learn from the way the International Space Station communicates?

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What to do if your company is suddenly thrust into the limelight

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Seven ways to avoid a PR crisis

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The PR benefits of trade shows

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Who influences the HR community?

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Top priorities on the HR agenda revealed

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Five London Fintech Week PR Tips

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Want to make your clients look awesome?

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Where do IT Directors get their news?

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How to get in Front of IT Directors

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News Values: How to Determine if your Story Deserves Media Coverage

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Why is PR Important?

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Do you Still Need a Press List?

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5 Ways to Promote your Business to SMEs

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What it Means to be Successful with HubSpot

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Why Freelance Journalists and PR People Need Each Other

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Modern Copywriting Tips and Tricks (from the 1800s)

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Five Top B2B Lead Generation Campaigns

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Why that PR Newswire Service is a Waste of Time

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How to Pitch Video Content

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The rise of ‘automated’ journalism and what it means for PR

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Stop wasting your breath: in digital space, no one can hear a PR scream

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Does PR work?

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Website mistakes – twelve classics

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Launching a company? we know what you need to do

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Do you really need a global PR agency?

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Five signs you suck at networking with journalists (and what you can do about it)

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4 more surprisingly must-have public relations skills

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7 infamous PR quotes these brands will never live down

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Hedonism sells – how to communicate best in an indulgent society

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Email marketing lists: are they worth the money?

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5 surprising skills that could land you your first job in public relations

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Education marketing strategy template

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Ten ridiculous freedom of information requests

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Top 50 UK PR Blogs 2012

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Why media coverage matters

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