Content Archives | Definition

PR language that doesn’t get you results

Want your PR pitch to stand out in journalists' crowded inboxes? Ditch the jargon—here's how.

PR playbook tips straight from the Super Bowl and Taylor Swift

Our Senior Comms Exec, and certified Swiftie Anna Kiff shares B2B PR lessons from Taylor Swift and the 2025 Super Bowl.

The top fintech publications in the UK and how to work with them

Our team of media pros has curated a list of the top fintech publications in the UK, and advice on how to get coverage in them.

5 free Google SEO tools? Yes please!

Here are five free Google SEO tools you might not be using (but should be). Learn how to boost your website's visibility and get ahead of the competition.

How to write good PR survey questions – a seven-step guide

It can be tough to write headline-grabbing PR survey questions. Our media relations team explains how it’s done.

PR pitching tips and advice

The latest and greatest pitching advice from our Head of Media Relations.

B2B LinkedIn: the essential guide

LinkedIn is the B2B social platform, but most businesses aren’t using it effectively. We’re here to help – check out our guide on how to turbocharge your B2B LinkedIn strategy

How to contact journalists (and sell them your story)

Everything you need to know to be able to confidently contact journalists with your story.

B2B Twitter / X: the essential guide

Twitter, sorry X, has gone through a lot of changes.

UK election 2024: what Labour’s likely landslide means for businesses

With Labour poised for a potential landslide victory in 2024, businesses must prepare for major policy shifts that will require strategic engagement to shape the political agenda.

How important are backlinks for SEO in 2024 – and is link building still worth it?

How important are backlinks really in 2024? We look at both sides of the argument.

The ultimate SEO jargon buster: 200+ common terms explained

Our SEO jargon buster guide explains over 200 common terms - without the fluff.

How to use LinkedIn to support B2B EEAT

Building a profile for your subject matter experts and those that author brand content is key to SEO success. This blog shows you how to do it.

Substack: B2B newsletters are going strong

Why does Substack matter for B2B PR?

B2B Facebook: the essential guide

Our comprehensive guide tells you everything you need to know about using Facebook for B2B marketing.

How to do keyword research for SEO: your ultimate guide

How to find high-potential, relevant keywords to optimise content, improve rankings and drive targeted traffic.

How do B2B companies get EEAT right?

Our SEO experts share the basic thoughts and theories on how B2B companies can tackle their EEAT problems.

Newspaper political leanings: how the nationals are approaching the election

Our papers political leanings influence the types of stories they pick up even outside of election season, so it’s really important to understand them.

13 common SEO myths debunked

Search Engine Optimisation (SEO) is a crucial part of any digital strategy. But with so many buzzwords, ‘expert’ opinion and guides on the topic, there are naturally many SEO myths out there.

B2B Instagram: the essential guide

See strategies, B2B stories and post ideas, and best practice examples in our comprehensive guide to Instagram.

Everything about building a good client-agency relationship

The comprehensive guide to building an amazing client-agency relationship.

TL;DR: The Google-Reddit deal is big news for SEO

What does Google's partnership with Reddit mean?

B2B SEO: the essential guide

SEO is essential to B2B marketing. Tactics, strategy, opportunity, ROI and costs in our guide.

How to brief a PR agency to get amazing results

The way you brief your PR agency will lay the foundations for success. Get it right to generate the best results.

How long does SEO take?

Explore timelines, factors, and avoid pitfalls in our comprehensive guide to achieve efficient and effective SEO.

PR secrets: how your brand can build a winning digital PR strategy

MD of PR, Katy Bloomfield shares the highlights from a panel discussion centred on strengthening reputation and building trust in 2024 using digital PR.

B2B social listening: tips and tools

Driving B2B social media ROI

The B2B social media content creation guide

Open data sources for digital PR

Journo intel: Tom Wilson, senior energy correspondent at the Financial Times, on nuclear fusion, being genuine, two hour deadlines and the impact of the war in Ukraine

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