Digital PR is the use of online trusted, independent, unbiased third parties to positively influence a brand’s reputation. And it enhances EEAT signals. More on this later.

Should you use digital PR for link building?

Absolutely – if you do it the right way. Outreach is essential to generate back links from linked mentions of your brand name in opinion pieces and news associated with your company. That’s not ‘guest blogging’; this is traditional PR with the happy by-product of authoritative links from editorial sites.

What activities are included in digital PR?

Digital PR would usually cover: • Organic, brand-led social media • Social media influencer relations • Social media advertising • Online employee advocacy, e.g. through social media • SEO • Online article placement • Blogging • PPC • Video production • Inbound marketing • Review generation • Email marketing

What skills do you need for effective digital PR?

Great digital PR covers a lot of ground – multiple specialisms, different platforms and smart tactics. So, there’s a vast set of skills needed for long term success. These include: Content creation, Storytelling, SEO know-how, Media relations, Analytical thinking, and Social Media Management.

What are good digital PR KPIs?

A good digital PR result is anything that positively influences a brand’s social media or organic search profiles, or any positive online media coverage. They can be split into outputs and outcomes – and this is important. After all, outcomes are what will positively impact your bottom line and what your FD cares about.

How do you measure the success of digital PR?

It’s historically been hard to measure the PR contribution to a company’s bottom line. But fortunately, digital PR doesn’t suffer the same problem. Anything that’s directly responsible for increasing website traffic and conversions is very valuable to a business and worth paying for.

How does digital PR help SEO?

Digital PR helps SEO by building authoritative, relevant backlinks from quality publications, which can increase domain authority and help your pages rank higher in Google. It also supports brand visibility and drives referral traffic.

Is digital PR still relevant?

Yes, more than ever. In an era driven by content and algorithms, digital PR bridges PR and SEO, delivering both brand recognition and measurable digital outcomes. It ensures your brand is seen where your audiences are searching and consuming information.

What's the difference between traditional PR and digital PR?

Traditional PR focuses on offline press, TV, and radio, while digital PR operates online—on websites, social platforms, and search engines. Digital PR brings measurable outcomes like backlinks, referral traffic, and improved search engine performance.

Who is digital PR for?

Digital PR benefits any organization that wants to raise its online visibility—from startups to large enterprises, B2B to B2C. It's especially powerful for companies looking to boost SEO performance through high-quality links in reputable online publications.

Social media Archives

What is digital PR?

Digital PR is more than just link building or posting a few social updates - find out more here and how you can measure digital PR success.

What is digital PR?

How to write a social media policy

The benefits of employee advocacy

Storytelling in a digital world: a conversation with Louise Watson-Dowell, Definition’s Head of Digital PR and Social Media

B2B TikTok: the essential guide

Followers vs engagement: what really matters on social media?

B2B LinkedIn: the essential guide

B2B Twitter / X: the essential guide

Exec profiling on social media: the essential guide

How to use LinkedIn to support B2B EEAT

B2B Facebook: the essential guide

How do B2B companies get EEAT right?

B2B Instagram: the essential guide

Everything about building a good client-agency relationship

TL;DR: The Google-Reddit deal is big news for SEO

B2B social listening: tips and tools

Driving B2B social media ROI

The B2B social media content creation guide

B2B’s social upgrade: LinkedIn Stories

Employee Spotlight: Louise Watson-Dowell

How to use reddit for B2B marketing and PR

The best startup subreddits

Trusting your influencers is a must to grow your brand

How can influencer marketing and PR work together?

How to build a B2B LinkedIn marketing strategy

How to build a B2B Instagram marketing strategy

How SMEs use LinkedIn

The Cio-cial Network: How IT Directors use Twitter, Facebook, and Linkedin

Where do IT Directors get their news?

The B2B Social Media Guide has moved!