Remember when everyone was obsessed with follower counts? Those were the days.
Companies even bought fake followers to look popular. But here’s the thing: having loads of followers doesn’t mean much if they’re not paying attention.
Imagine having hundreds of thousands of followers but only getting a handful of likes. Something’s not adding up, right?
In the ongoing battle of followers vs engagement on social media, engagement always takes the crown.
When people like, comment, and share your stuff, it shows they’re actually interested. And this boosts your visibility. It’s about building a loyal community that cares about your brand. And thanks to updated algorithms, more engagement means more eyeballs on your content.
So, forget chasing followers. Focus on creating content that gets people talking. Your real followers are the ones who champion your brand, not the silent numbers.
By Isabel Pitts, Social Media and Content Consultant at Definition
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