Think you’ve exhausted all avenues for LinkedIn growth? Think again. Your secret weapon is hiding in plain sight: your employees.
There are many benefits of employee advocacy. It can boost your brand’s message. And we’ve got the numbers to prove it.
Employee-shared content:
- Is seen as eight times more authentic than company posts.
- People are seven times more likely take positive action.
- Can boost brand awareness by 24%.
- Increase web traffic by 11%.
- Generate 6% more leads.
Employees typically have ten times more followers than company pages, which means their posts get more engagement.
So, how can you unlock this untapped potential?
Encourage employee advocacy on LinkedIn. Get your team to share company news, insights, and personal achievements. Their genuine voices build trust and show your company culture in ways corporate accounts can’t.
Who better to advocate for your brand than the people who live and breathe it every day?
