As a fintech PR agency we’ve spent years reading and pitching to the fintech press. We know they’re busy, we know what they want, and we know how to give it to them. Here are the top fintech publications in the UK and what you need to do if you want to land coverage. Our tips are based on what we’ve seen working in the real world. Let’s get stuck in.
The top fintech publications
Finextra
We’ve been keeping an eye on Finextra for a while. It’s a leading membership-based media outlet that targets senior business professionals across the globe, with around 300,000 monthly visitors. It ranks globally among the top fintech news sites.
Senior reporters Hamish Monk and Niamh Curran cover various topics, including digital currency, banking innovation, fintech, and sustainable finance. Hannah Wallace heads Finextra TV, which features general news, interviews with industry leaders, and insights from global conferences.
Finextra has been expanding its global reach, particularly in Australia. While highly competitive, securing coverage in this publication means you’re suddenly on fintech’s biggest stage.
Our top pitching tip
The head of content, Madhvi Mavadiya, used to write as a former fintech contributor for Forbes, so she’s a good person to know if you’re after exposure.
Sifted
Sifted grew out of the FT in 2019, which means it’s steeped in serious journalistic pedigree. It covers Europe’s fintech and start-up scene, and the team focuses on trends, acquisitions, and the latest tech.
Tom Matsuda is one of the main reporters for Sifted. He covers EU fintech and he’s keen on deals, investment moves, and the Italian start-up world. He’s covered a stack of publications, including The Block, Business Insider, Japan Times and Al Jazeera, so he’s well connected in the fintech space.
Our top pitching tip
Offer insider info whenever you can. Become a source of information, and you’ll be loved by journalists.
The Fintech Times
The Fintech Times claims to be the world’s first financial technology publication, and it boasts an impressive following. They’re pulling in 65,000 unique visitors every month, plus printing 150,000 copies a year.
Our top pitching tip
If you’re hoping to earn a spot in The Fintech Times, it’s worth speaking to Polly Harrison. She’s the features editor of the paper and hosts the publication’s weekly ‘News and Views’ podcast, which is centred around all things Fintech and financial services.
UKTN
UKTN started life as Tech City News, focusing on London tech. After rebranding as UKTN – which stands for United Kingdom Tech News – it now covers the entire UK with daily industry updates, thought leadership, and predictions on where tech’s heading. It now stands among the country’s best fintech publications They’ve also built a decent social audience, which is followed by Bloomberg technology editor Shona Ghosh who we’ve spoken with as part of our Journo Intel series.
The person to know:
Simon Hunt is the editor of UKTN – he was previously business and technology correspondent for the Evening Standard.
11:FS Media
11FS is a digital financial services consultancy and research firm based in London. They publish new content daily across audio, video, and written, and their audience ranges from bank CEOs to start-up founders and the general public.
The person to know:
Laura Watkins heads the 11:FS Media brand – she grew it from the early beginnings of the Fintech Insider podcast (downloaded in over 100 countries every week and is one of the top business podcasts on Apple podcasts) – to the global media brand it is now. She’s all about making financial services accessible to all – and wants to give coverage to diverse voices.
FSTech
FSTech (formerly Financial Sector Technology) is read by UK and EMEA financial services business decision-makers. Their readers come from banks, building societies, insurers, and trading houses, so you’re talking to the right people if you want to tackle the whole of the financial sector.
Their website is updated daily and supported by their e-newsletter, LinkedIn, and X accounts. They also host the annual FStech Awards, Payments Awards, and the National Technology Awards and hold a range of roundtables and conferences throughout the year.
Our top pitching tip
If you’d like to send over any news or views – your best bet is Alexandra Leonards. She’s interested in hearing about various technologies across financial services, fintech, AI, digital transformation, and cybersecurity.
Fintech Alliance
In partnership with the UK government, Fintech Alliance, is the first community driven platform for the Fintech industry – they post everything from news, industry knowledge, insights, funding, mentorships, and career opportunities.
Our top pitching tip
You can join their community hub, which gives you a dedicated site where you can upload articles (based on editorial approval), job placements, promote any investments, and get involved in discussion groups. It’s a great opportunity for networking, skill sharing, and getting involved in key conversations.
Fintech Magazine
Fintech Magazine is a digital community for the banking, payments and financial services industry. It focuses on fintech news, interviews, videos and the ‘Fintech Podcast’ series along with a range of focused fintech white papers and webinars.
Our top pitching tip
Louis Thompsett is the Editor of Fintech and InsurTech magazines at BizClik, covering the insurance and financial technology sectors. He’s keen for any insights and thought leadership from industry experts, commentators, and analysts.
Fintech Futures
Fintech Futures, previously Banking Technology Magazine, is part of the Informa publishing family which includes BankingTech, PayTech, RegTech, WealthTech, LendTech and InsurTech. It’s a one stop shop for all fintech news, and has its own podcast. There are lots of opportunities to pitch for, including the weekly ‘Top five news stories of the week’ slot you can pitch for, which publishes every Friday.
Our top pitching tip
For news, it’s worth getting in touch with Cameron Emanuel-Burns or Tyler Pathe. Paul Swindle is the editor of the site and host of the What the Fintech podcast, if you’ve got someone worth interviewing!
The nationals
As well as earning attention from some of the top fintech publications, many financial businesses also want the attention of the national media. While they are (naturally) less fintech focused than the industry press, the nationals mean prestige and reach a larger audience. Here are some of the national publications that have put out thoughtful, insightful writing on fintech in the past.
The Economist
With its focus on the financial world, technology and politics, it’s no surprise that The Economist team can handle a fintech story.
Our top pitching tip
If you have a story with international relevance, reach out to finance correspondent Matthieu Favas. He covers global banking, private markets, soft commodities and insurance, as well as writing about major developments in fintech. Matthieu likes to blend financial stories with geopolitics and – in rare cases where his interests intersect – with his love of wine (he used to be a wine merchant in a previous career).
The FT
The FT’s focus on the financial world and its intersection with technology also make it an influential player in fintech media.
Our top pitching tip
Consider pitching stories to Tim Bradshaw, the paper’s global tech correspondent. Tim has been the leading journalist covering the rise of Stripe, the world’s most valuable fintech, so other fintech stories would need to be significant to earn his attention. He’s also deluged with pitches, so even the best stories may need a little luck to catch his eye. Tim has a respectable social presence with almost 100,000 followers on X – and he managed to get in early and snag the username “@Tim.”
City A.M.
London-based City A.M. covers investments and financial news, and the team considers fintech news within their remit.
Our top pitching tip
Your best bet for coverage is banking and fintech reporter Lars Mucklejohn . If you’re considering pitching, bear in mind that the City A.M. team meets every morning for an editorial meeting at 10:30am.
Ultimately, communicating effectively with journalists is a skill you can learn like any other. Reporters and media relations may seem intimidating, but they’re still people. They just have a lot on their plate. By putting in the time to understand their beat and reaching out to them respectfully, you can build lasting relationships. Getting on good terms with fintech journalists is the first step to accessing their powerful media coverage, followed linking and profile-raising abilities. We’ve been working with these publications for years. If you want help with your fintech, tech or B2B PR strategy, get in touch and we’ll see how we can support you.
Written by Katie Chodosh, Head of Media Relations at Definition
Updated by Jasmin Martin, Senior Media Relations Executive at Definition on 17/01/2025