10 SEO tips for tech companies
Ready to scale your tech company with SEO? Here are our top 10 tips.
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We’ve been noticing something. Businesses often work with different agencies for PR and SEO.
But what if your PR agency could also be your best SEO agency?
At Definition, we’ve cracked it. We’ve brought these two key areas together. SEO <> PR.
PR and SEO both aim to make you more visible and trustworthy.
And get this: people make about 8.5 billion Google searches every day. No newspaper or TV show can match that reach. Showing up at the top of Google for things your audience cares about? That’s one of the most powerful forms of PR you can get.
Great PR gets people talking about you. But without good SEO, you’ll struggle to turn that buzz into real leads. Mixing PR with SEO means your brand doesn’t just get seen – it gets seen by the right people. Your online presence grows, and you get results that matter.
From awareness to action
Think about how people find and choose businesses online. It’s not just about being seen – it’s about being recognised and trusted.
Good PR boosts your brand awareness. More people know who you are. And what happens next? They start searching for you by name. These branded searches are your SEO secret weapon.
Because people already know your brand, they’re more likely to click through to your site. That means a higher click-through rate and, often, more conversions.
But here’s the really clever bit. PR helps with non-branded searches too. Say someone’s looking for “cloud computing solutions”. They spot your name in the results. They’ve heard of you before. Bingo. They’re more likely to click, even if you’re not at the top.
Once they land on your site, everything needs to line up. Your PR messages, your website content, your social media – it all needs to tell the same story.
This is why PR and SEO work so well together. They guide people from first hearing about you, to searching for you, to choosing you.
Respect my authority
What makes people trust a brand? It’s not just about what you say – it’s about who else is saying good things about you.
Google’s quality rater guidelines talk about EEAT: Experience, Expertise, Authority, and Trust (EEAT). It’s a big deal for both digital PR and SEO. When other respected websites link to you, search engines see it as a vote of confidence.
That’s where digital PR comes in. Get featured in the right places, and there’s a great chance you’ll earn a number of valuable backlinks.
But here’s the important thing to remember: even unlinked brand mentions matter, especially as links can never be guaranteed. At least without paying for them – something which violates Google’s guidelines.
When trusted media outlets in your niche talk about you, it boosts your credibility. Links or no links, these mentions tell search engines you’ve got the experience and expertise they’re looking for.
Make sure your site is packed with proof. Customer reviews, case studies, awards – they all show you know your stuff. Don’t neglect your Google Business Profile. It’s crucial for local searches and reputation management, affecting both your SEO and how people perceive your brand after a PR push.
And keep things joined up. Your PR spokespeople? Ideally, they should be the same experts contributing to your SEO content and sharing insights on LinkedIn.
Social proof matters too. A strong social media following and lots of engagement show you’re a brand people trust and value. It’s all about building a consistent, trustworthy presence that ticks all the EEAT boxes.
The best bit? When digital PR and SEO work together, these trust signals reinforce each other.
More mentions across PR and social lead to more web searches. More searches lead to more clicks. And more clicks lead to more trust. It’s a virtuous circle that keeps your brand growing and your EEAT score rising.
Share of voice? Try share of search
When measuring your brand’s online presence, you need to look at the bigger picture. This means understanding not only your ‘share of voice’, but also your overall ‘share of search’.
Share of search isn’t just one metric. It’s about how visible you are across all search results compared to your competitors. This includes direct rankings from SEO, mentions in top-ranking news articles from PR efforts, and even your presence on social media platforms that show up in search results.
Track how these elements work together. Has a recent PR story led to a spike in branded searches? Did your latest social media campaign boost your website traffic? By looking at these metrics together, we can see which efforts are paying off across the board – and increasing your share of search.
With this understanding, you can design high-impact, tightly integrated marketing campaigns. You’ll also have the insight to adjust your tactics quickly for better results, ensuring that PR, SEO, and social media are all pulling in the same direction.
PR and SEO: a winning combination
By treating PR and SEO as two sides of the same coin, you’ll create a powerhouse strategy that boosts your visibility, credibility, and bottom line.
It’s our secret sauce. At Definition, we don’t just get you seen – we get you seen by the right people, in the right places, at the right time. From brand awareness to search dominance, from trust signals to share of search, we’ve got you covered.
With Definition, you’re not just keeping up with the digital landscape – you’re defining it.
Get in touch with our experts today to find out more.