We love a podcast here at Definition, and we’re not alone, with 20% of UK adults now listening to at least one podcast a week – that’s 11.7 million people
However, we know that B2B podcasts can be a little harder to find. So, here’s our roundup of the best out there that cover a range of B2B topics, including work life, entrepreneurship, marketing and more.
1. Tech Tonic, Financial Times
FT’s Tech Tonic explores the deepening link between physical spaces and technology. Each season covers current hot topics like the geopolitical tensions around semiconductor chips, the US and China tech race, and whether generative AI will ever be profitable.
Each season is hosted by a different FT journalist, who chats with a selection of experts to unpack these big issues. John Thornhill, Innovation Editor, founded Tech Tonic and often hosts the show. But, it’s best to get in touch with the producers Edwin Lane and Josh Gabert-Doyon if you’d like to get involved.
Find it on Apple Podcasts or Spotify
2. Marketing Week Podcast, Marketing Week
Marketing Week has a bi-monthly podcast hosted by Charlotte Rogers, Deputy Managing Editor and Head of Insights, with various co-hosts from the editorial team.
Each episode discusses some new data or marketing trends, and interviews top marketers to analyse the topic. They discuss everything from marketing strategy, career development and the latest industry trends. Charlotte, in particular, is interested in socio-economic diversity, team structures, the working world, and women’s sports – so stories with a relevant marketing hook in these spaces are likely to land.
Find it on Apple Podcasts or Spotify.
3. Leadership Lessons, Management Today
The Leadership Lessons podcast cuts straight to the heart of real-world challenges facing today’s business leaders.
Hosts Eilis Cronin and Antonia Garrett-Peel chat candidly with CEOS, founders, and trailblazers who’ve steered their companies through change, reflecting MT’s mission to help organisations navigate transformation.
They tackle age inclusivity and sustainability strategies to navigate M&A pitfalls and maximise AI investments. It’s essential listening for anyone interested in resilient leadership and how to future-proof a business in a fast-paced, ever-evolving landscape.
Find it on Apple Podcasts or Spotify
4. Boss Class, The Economist
In Boss Class, The Economist’s Bartleby columnist Andrew Palmer explores what it takes to become a better manager.
The podcast hears from leaders at global giants like Google, Levi’s and Novo Nordisk and rising AI startups – all sharing lived-in lessons on leadership, hybrid working, hiring, team dynamics, motivation and more.
Each episode breaks down a different management challenge, with insight that’s as practical as it is thought-provoking. Whether you’re a new manager or a seasoned exec looking to level up, there’s something in Boss Class for everyone.
Find it on Apple Podcasts or Spotify
5. Business Matters, BBC World Service
Business Matters is the BBC World Service’s flagship business podcast, offering a truly global perspective on the day’s top economic and financial stories.
Hosted by seasoned journalists like Sam Fenwick and Will Bain, the podcast brings together international voices – from CEOs and entrepreneurs to economists and analysts – to unpack everything from market shifts and political developments to innovation trends and workplace culture. If you’re after a broad, yet insightful take on the forces shaping global business, this is one for the commute.
BBC World News and World Service are constantly on the lookout for good commentators on the news story of the day. Crucially, they need you to be able to take your global story and make it relevant to a local audience. So, if you want to pitch your stories to the BBC for coverage on World News or World Service, you’ll need to make sure your stories resonate with the BBC’s global viewers.
Find it on BBC Sounds, Apple Podcasts or Spotify.
6. The Business Leader Podcast, Business Leader
The Business Leader podcast is a sharp, insight-packed show hosted by Business Leader journalists such as Dougal Shaw.
Each week, they take a second look at iconic successes, untangle business failures, and deliver masterclasses from the world’s top CEOs, founders, and experts. Perfect for ambitious entrepreneurs, execs, and leaders who want smart analysis, practical wisdom, and stories that go beyond the headlines.
Find it on Apple Podcasts or Spotify
7. This Week in Start-ups
Hosted by Jason Calacanis, This Week in Start-Ups covers everything to do with startups, tech, markets, media, business and technology. They also interview founders, operators, investors and innovators.
You can get involved with their X group to discuss the show, and contact Executive Producer Jacqui Deegan if you’d like to get in touch.
Find it on Apple Podcasts, Spotify or YouTube.
8. Behind the Money, Financial Times
Another fantastic FT podcast is Behind the Money, hosted and produced by Michela Tindera. Episodes are released weekly and go behind the scenes of the biggest business and financial stories around the world.
They discuss everything from Wall Street power struggles and global trade tensions to tech innovation, political disruption, and emerging market moves. Michela is very open to feedback, comments and ideas, so we recommend emailing her with your thoughts.
Find it on Apple Podcasts or Spotify
9. Money Talks, The Economist
Another weekly short-length podcast to subscribe to is the Money Talks podcast by The Economist. As you’d expect from The Economist, it’s an authoritative take on the markets, the economy and the world of business, and is very well-established: it’s been going since 2015!
Your go-to contact for this podcast is Dan Ascher, the Senior Podcast Producer at The Economist.
Find it on Apple Podcasts or Spotify
10. WorkLife with Adam Grant & Re:Thinking, TED Podcasts
In his hit podcast WorkLife, Organisational Psychologist Adam Grant explores the science of making work not suck. Now in its seventh season and reaching over a million listeners per episode, WorkLife dives into how we can create better work cultures, strengthen collaboration, and become better leaders and motivators – with insights from experts across industries.
Adam also hosts RE:Thinking, where he interviews some of the world’s most fascinating thinkers – from scientists and CEOs to artists and activists. Together, they explore how to challenge assumptions, rethink conventional wisdom, and grow by questioning the way we think about work and life.
It’s also worth subscribing to Adam’s Substack “Granted”, where he shares science-backed insights on psychology and work – along with books, tools, and ideas that have sparked his curiosity.
Find Worklife with Adam Grant on Apple Podcasts, Spotify, YouTube or TED
Find RE:Thinking on Apple Podcasts, Spotify, Youtube or TED
Looking to get your brand featured on the best B2B podcasts? Want more advice on the B2B media that reaches your target audience? Talk to us about our B2B PR services today.
Written by Katie Chodosh, Media Relations Director at Definition.
Reviewed and updated by Jasmin Martin, Media Relations Consultant at Definition on 03/07/2025.