Financial worries: the stats | what are British people most concerned about?
We have new search volume data revealing the areas in which British people are most commonly looking for money saving advice, in the midst of the cost-of-living crisis.
We sourced this data from Google Ads’ Keyword Planner tool. We checked the volumes of people making money-saving searches across a number of areas in February 2021 and compared the results to the volumes in February 2022.
The top five biggest increases were:
See the full financial concern data in the table below: