How we work is how we live, so it comes up a lot in the press. Being a B2B PR agency means we work with many people who are experts on the future of the workplace, employment law, recruitment, management, and more. That’s why we take it a step further, keeping an eye on the trade publications that dive deep into this topic.
Here are the work-life-focused publications and newsletters we recommend and how to work with them.
Worklife
Worklife is part of Digiday, a significant news brand in the digital marketing industry. Its dedicated team covers a broad range of workplace issues on its website and podcast. It also has a decent following in its weekly LinkedIn newsletter, which we really rate.
We have worked with Cloey Callahan before, setting up interviews with our clients who have contributed to her articles. We recommend following her on X, where she sometimes posts requests for comment.
Management Today
As its name suggests, Management Today tends to focus on leadership topics, but it also covers broader workplace issues. We have set up our CEO clients with interviews with journalists Eilis Cronin and Antonia Garrett Peel. The main thing to focus on is a problem you have solved – something readers can learn from.
We have previously pitched topics around dealing with criticism and the dynamic between co-founders. I also highly recommend checking out their podcast for inspiration – it also features guests.
BBC Worklife
BBC Worklife covers all work-related issues, from technology and travel to gender equality and pay rises. Editor Meredith Turits works with an excellent freelancer roster on detailed long-form pieces worth following on X for comment opportunities. It also has a very active LinkedIn newsletter following.
FT Working It
The FT’s weekly Working It newsletter is one of its best. It reliably features workplace topics that feel both familiar and fresh. Editor Isabel Berwick is very engaged in the topic and enjoys hearing directly from readers, often posing a question for readers to answer via email.
We recommend that clients read this newsletter weekly and, if they have an idea or opinion to share, share it directly with Isabel to have a chance of their comment being featured and credited in a future newsletter.
Business Leader
I started reading Business Leader more regularly after subscribing to its ‘Off to Lunch’ daily Substack newsletter. It’s a fantastic newsletter with opinions and news from business Leaders of recognizable brands.
Graham Ruddich recently handed it over to Josh Dornbrack, who is now the main person to contact. I recommend signing up and thinking about who you can pitch to Josh for an interview.
Raconteur
Most people have heard of Raconteur for its publishing business, as it runs specialist supplements in national newspapers. However, it also has a website with an editorial team covering workplace-related issues. It’s jam-packed with features ranging from technology to HR issues.
Its reporters often put out ResponseSource requests for comments, so it’s worth looking out for them. You can also see their upcoming publications here, and if you become familiar with the freelancers they tend to use, you will find no harm in getting in touch with them.
Business Reporter
Jeremy Swinfen-Green is the man to approach at Business Reporter with ideas for commentary—make sure your pitch is new and isn’t a thinly veiled sales pitch! You’ll get a good sense of what works by looking at the website, as it’s packed with thought leaders sharing practical ideas on business issues.
Are you a workplace expert and want coverage for your story? Get in touch.
Written by Katie Chodosh, Head of Media Relations at Definition.