KYC blockchain best practice

norbloc is a KYC and AML blockchain pioneer. Saving customer details on the blockchain removes the need for repetitive KYC processes and increases SME banking access.

Definition was engaged by norbloc for six months in 2021 to increase awareness of its work in the UAE with Dubai International Financial Centre (DIFC), Dubai-based lender Mashreqbank and the The Department of Economy & Tourism in Dubai (DED).

Our fintech PR team conducted extensive blockchain/KYC background research, arranged a media tour, conducted smart pitching based on its existing fintech network and developed a tailored media list for highly targeted storytelling.


With over 25 brand mentions, coverage in global banking titles and inclusion in Deloitte’s RegTech Universe 2021, the campaign was deemed a success and norbloc continues to benefit from the media relationships they developed during the campaign with naturally occurring media opportunities in titles like Euromoney.

  • Coverage in leading tier-one global finance titles including The Banker
  • Combined publication-wide audience of 755k and 6.88k estimated views of secured coverage
  • Five media interviews and 53 social engagements
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