The B2B Guide to Social Media’s comprehensive collection of statistics relating to SEO:
| Statistic | Details | Date | Country |
| 2000% | the increase in blog traffic using distribution | May-12 | Global |
| 40% | the increase in revenue using distribution | May-12 | Global |
| 70% | of the links search users click on are organic | May-12 | Global |
| 70-80% | of users ignore paid ads, focusing on organic search results | May-12 | Global |
| 75% | of users never scroll past the first page of search results | May-12 | Global |
| Top two | internet activities are search and email | May-12 | Global |
| 434% | The percent increase in the number of indexed pages companies that blog have | May-12 | Global |
| 61% | how much more outbound leads cost than inbound leads | May-12 | Global |
| 81% | of businesses consider their blogs to be an important asset to their businesses | May-12 | Global |
| 300% | Search is the number one driver of traffic content to sites, beating social media by 300%. | May-12 | Global |
| 14.60% | the close rate on SEO leads | May-12 | Global |
| 1.70% | the close rate on outbound leads | May-12 | Global |
| 18% | For Google, 18% of organic clicks go to the #1 position | May-12 | Global |
| 10% | For Google, 10% of organic clicks go to the #2 position | May-12 | Global |
| 7% | For Google, 7% of organic clicks go to the #3 position | May-12 | Global |
| 9.70% | For Bing, 9.7% of organic clicks go to #1 | May-12 | Global |
| 5.50% | For Bing, 5.5% of organic clicks go to #2 | May-12 | Global |
| 2.70% | For Bing, 2.7% of organic clicks go to #3 | May-12 | Global |
| 79% | of search engine users say they always/frequently click on the natural search results | May-12 | Global |
| 80% | of search engine users say they occasionally/rarely/never click on the sponsored search results | May-12 | Global |
| 65-70% | The percentage of the search engine market Google owns | May-12 | Global |
| 93% | of online experiences begin with a search engine. | May-12 | Global |
| 39% | of customers come from search | May-12 | Global |
| $16 billion | the estimated worth of the search engine industry | May-12 | Global |
| 88.10% | of US internet users ages 14+ will browse or research products online in 2012. | May-12 | Global |
| 25% | of all online US device purchases were directly driven by search in 2012 | May-12 | Global |
| 82.60% | of internet users use search. | May-12 | Global |
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