When Sonovate, a fintech start-up providing contract finance to the UK recruitment market, was ready to launch, it needed to:

  • Get the word out to recruitment business owners
  • Generate leads for its sales team
  • Attract investment to drive its growth

Our fintech PR strategy

We designed an integrated PR strategy, including:

  • A series of news and thought leadership pieces targeted at recruiters via the specialist recruitment media.
  • An influencer relations campaign within the recruitment industry.
  • A series of thought leadership campaigns aimed at positioning Sonovate as a serious fintech player.
  • An awards programme to celebrate Sonovate as a disruptive and fast-growing fintech and get the company in front of investors.

The results

Over 2.5 years, our integrated strategy delivered:

  • 398 media hits – 100% positive news about Sonovate; 218 in the specialist recruitment media; 148 in the business, tech and fintech media and 25 in the national media
  • 24 award nominations with 7 wins
  • Website traffic growing at around 80% per year
  • 96 followed links to the Sonovate website with an average domain authority of 48
  • 19 of the first 40 results on Google for “Sonovate” are now positive media stories about the company.

And Sonovate…

  • Attracted £14m in investment.
  • Grew its customer base by over 500%
  • Became the UK’s leading provider of contract finance to the recruitment industry.

“Our active customer base has grown by 500%. Definition’s brilliant contacts and PR knowledge have helped us grow fast – investors who’d never heard of us a year ago are knocking down our door!” Richard Prime, CEO, Sonovate

That’s what you get when you work with the UK’s leading fintech PR agency.

You might also like: