Fintech PR for growth and investment: B2B PR case study
When Sonovate, a fintech start-up providing contract finance to the UK recruitment market, was ready to launch, it needed to:
Get the word out to recruitment business owners
Generate leads for its sales team
Attract investment to drive its growth
Our fintech PR strategy
We designed an integrated PR strategy, including:
A series of news and thought leadership pieces targeted at recruiters via the specialist recruitment media.
An influencer relations campaign within the recruitment industry.
A series of thought leadership campaigns aimed at positioning Sonovate as a serious fintech player.
An awards programme to celebrate Sonovate as a disruptive and fast-growing fintech and get the company in front of investors.
Over 2.5 years, our integrated strategy delivered:
398 media hits – 100% positive news about Sonovate; 218 in the specialist recruitment media; 148 in the business, tech and fintech media and 25 in the national media
24 award nominations with 7 wins
Website traffic growing at around 80% per year
96 followed links to the Sonovate website with an average domain authority of 48
19 of the first 40 results on Google for “Sonovate” are now positive media stories about the company.
Attracted £14m in investment.
Grew its customer base by over 500%
Became the UK’s leading provider of contract finance to the recruitment industry.
“Our active customer base has grown by 500%. Definition’s brilliant contacts and PR knowledge have helped us grow fast – investors who’d never heard of us a year ago are knocking down our door!”Richard Prime, CEO, Sonovate