Finance and budget management software specialist Compleat Software, needed to raise its profile and generate inbound leads

Our strategy

We quickly recognised Compleat’s website and natural expertise gave them great potention to boost their lead gen, so we recommended a PR-led SEO campaign. We:

  • Identified keyword targets with high lead gen potential
  • Recommended new landing pages to capture these leads and convert them
  • Identified technical website elements that needed to fixing. These included internal linking, redirect chains and canonicals

Once these fundamentals were complete, we embarked on the digital PR element of the strategy, including

  • PR-led followed links and brand mentions from super contextually relevant publications which we knew would associate them as an authority with search engines


In 18 months the campaign delivered:

  • 20+ new keyword-optimised landing pages
  • 48 pieces of contextually relevant tier one coverage (including Financial Director, Accounting Web, AAT, Accountancy Age, The Independent and City AM)
  • 30 followed links from these publications with an average domain authority of 44
  • Average keyword ranking improvement of 22 places
  • Domain authority increase from 25 to 30
  • 50% increase in sitewide organic traffic
  • 93 leads

“Definitions’ PR-led SEO strategy resulted in record high keyword rankings and increases in organic traffic and organic leads. We’d highly recommend them.”

Rory Forbes, Chief Growth Officer, Compleat Software Limited

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