Celerity is an award-winning data-driven marketing agency and systems integrator, with technology partners like Adobe and Salesforce.
Celerity needed to:
Build its profile as the data analysis and marketing automation enterprise partner of choice to key decision makers in target sectors
Generate more leads for its marketing technology and data services, with a focus on prospective Adobe Marketing Cloud customers
We developed a B2B PR-led SEO strategy to support brand building and lead generation:
B2B PR to raise awareness, promote expertise, and build high quality followed links to the website – extremely important with Google placing more emphasis on expertise, authority and trust (EAT) than ever before
High quality onsite content designed to do a better job than Celerity’s vendor partners at describing the benefits and usages of the software solutions they sold and supported
The results in a year
Over 160 total media hits
Over 100 new followed links built on high value contextually relevant editorial sites.
41 keywords ranking in positions one to five on Google search results
Organic traffic increased by 250%
RoI in terms of new business pipeline value in the ‘millions of pounds’
“Definition pivoted from providing standalone PR to using PR as a cornerstone in a content focussed inbound strategy, resulting in highly qualified leads – they’ve already paid for themselves – the return on investment is excellent and inbound is now our main source of new business. If you get a chance to work with them – do it!” – Georgina Groombridge, head of marketing, Celerity