Content for PR and lead gen

Catalyx is a crowdsourced solution for data-driven innovation, collecting and compiling opinions from millions of end users and developing customer-centric products based on its findings.

The company was struggling with brand recognition and approached Definition with the objective of creating new, engaging content and expanding its online reach. Catalyx also wanted to increase website traffic to generate new leads and prospects.

Our B2B content team went to work producing a variety of gated content such as ebooks, blog posts and case studies. We then used our expert HubSpot knowledge to distribute the content in ways that would lead to a stream of new prospects for the Catalyx sales team.

Our B2B PR team then embarked on a campaign to raise Catalyx’s profile — securing awards and organising events, as well as engaging in traditional PR activities


Our inbound marketing strategy generated 223 leads and Catalyx’s website received over 20,000 visitors. The company was also nominated for six awards and won three. In addition, the PR events the company put on managed to secure hundreds of attendees.

  • 223 ‘hot’ leads generated
  • Over 20,000 new visitors to Catalyx’s website
  • Nominated for six awards and won three


“The team took care of all our marketing and top-of-funnel activities as we were growing rapidly from two to ten staff. They got to grips with our offering and tone of voice with remarkable speed, enhancing our B2B communications and polishing our credentials to help us reach out and engage with more prospect.

The team are inbound marketing experts and because of their HubSpot expertise, they were able to educate us on sales and marketing automation, helping us to organise and build out our sales funnel and our contacts database, completely transforming our business in the process.

Definition also carefully crafted award nominations that successfully secured Catalyx invaluable industry recognition, including the prestigious MRS Insight Management Award. The team are lovely to work with — friendly, smart and always approachable.”

Guy White, Founder and CEO of Catalyx

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