Winston & Strawn

Legal practice profile raising

International law firm Winston & Strawn has expertise in a broad range of practice areas, including maritime, antitrust litigation, financial services, renewables and sports law, among many others. The firm has offices in London, several US cities, Brussels, Paris, Moscow and Hong Kong.

Winston contacted Definition to raise the profile of its London practice areas. The firm wanted to earn coverage in the national and key business press that would land in front of prospective clients.

The team at Definition has found leveraging events sponsored by Winston, or featuring a Winston speaker, to be a particularly effective tactic. At the 2019 annual Sport Resolutions Conference, Definition successfully secured interviews with key national sports journalists from titles including The Telegraph, BBC Worldwide and The Times, in addition to a host of respected trade publications.

With events largely cancelled due to the pandemic in 2020, Definition has worked to position Winston partners as legal experts in their respective fields, offering sound advice and counsel to prospective clients. Examples of this approach include an article on lessons businesses could take from the 2008 financial crash and apply to COVID-19 recovery in Global Legal Post, an outline of the key legal considerations for businesses in Global Banking and Finance Review and a discussion of Force Majeure clauses in maritime law in industry bible Trade Winds.