The founders of, a fixed-odds financial betting website, had ambitious growth objectives. To achieve these they needed to make the brand famous and attract leads.


  • Build a solid media presence
  • Drive traffic to the site
  • Educate the public about fixed odds financial betting
  • Be positioned as the leading financial bookmaker
  • Generate new account registrations

Our strategy

We took a PR-led digital strategy (find out what we mean by digital PR) aimed at saturating the financial press with BetsForTraders content, including:

  • Articles positioning BetsForTraders as the best way to make money on the stock markets, even during a recession
  • Daily and weekly stock market reports by the company’s market analyst, delivered at key story-production times to the financial press
  • Case studies in key media showcasing the site’s winners
  • Regular calls, interviews and market updates with the business media
  • A continued presence in the gaming press
  • Site vouchers as competition prizes in leading magazines, blogs and papers

The results

In only five months, this strategy delivered:

  • 328 pieces of coverage, with an audience reach in excess of 125 million
  • 58 pieces of national coverage, including The Times, The Independent , The Sun, The Guardian, Financial Times, Reuters, Forbes, Bloomberg, CNBC, and
  • An independently-verified 22% increase in recognition of the name BetsForTraders
  • Spikes in visitors to the site after key media announcements

The hype around the BetsForTraders brand created a surge in new player registrations and the site continued to grow. The founders exited via trade sale to a FTSE250 company. 

“I have been thoroughly impressed by the quality of service and value for money we have received from Definition. They keep abreast of current events, and are proactive about finding opportunities where we can comment. Thanks to them, we have built up a name for ourselves with potential clients and are well known within the industry for having outstanding PR.”

Managing Director, 


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