Louise Watson-Dowell

Hi, I’m Lou, a senior digital communications strategist with more than a decade of experience helping organisations solve complex communications challenges through PR, social media and integrated digital strategy.

I specialise in turning business problems into joined-up communications strategies, working across PR, social media, executive profiling, search and emerging AI visibility to help organisations build reputation, reach complex buying audiences and support commercial growth.

I’ve worked across sectors including technology, professional services, energy and renewables, engineering and manufacturing, developing strategies for organisations ranging from ambitious scale-ups to major global businesses. My clients have included GE Renewable Energy, EY and KPMG.

For GE Renewable Energy, I developed the integrated PR and social campaign for Driving the Future, promoting the role of hydropower in the global energy transition. In ten weeks, the campaign achieved a PR reach of 121 million, generated more than 2 million social media impressions and 3,600 interactions, and grew newly launched social channels from zero to more than 1,200 followers.

I’m currently completing an MA in Critical Cultural Theory at the University of Leeds, where my research explores professional identity, authenticity and the influence of digital platforms on how people communicate at work.

At Definition, I work with clients and teams to define the right problem before jumping to the solution – bringing together specialist expertise to develop communications strategies grounded in business objectives rather than individual channels.