
I’m Katie, as Head of Media Relations at Definition, I build relationships while creating stories that land. I’ve worked in PR and communications for more than 10 years. I started my career working exclusively with cyber security companies and have since stayed in B2B but work with a broader set of companies.
I have high value relationships with key stakeholders, lead on ideation for effective, creative PR campaigns and advise on the most effective media relations channels (e.g. LinkedIn, podcasts, newsletters, broadcast etc.) with data to back-up claims.
I love working on CEO and company profile pitching because it gives me the opportunity to interview really interesting people. Over the course of my career, my approach has landed interviews for clients with BBC, BBC Click, Wired, The Next Web, The Times, The FT, and more. I also spend a lot of time working on the exact wording of survey questions, which have landed with nationals and a whole host of trade publications over the years.
Katie’s blogs
- The insider’s playbook: how to work with the top manufacturing publications in the UK
- How to run a global PR campaign
- How to get CEO profile opportunities
- The top 10 best B2B podcasts for business leaders
- Behind the pitch: Insights from Definition’s Head of Media Relations, Katie Chodosh
- The top fintech publications in the UK and how to work with them
- How to write good PR survey questions – a seven-step guide
- Lessons in crisis comms – Addressing big myths in big pharma
- Everything you need to know about pitching the BBC’s Today programme
- How to contact journalists (and sell them your story)
- PR pitching tips and advice
- Monitoring the news for B2B PR: How to get started
- The top work-life publications and how to pitch them
- Substack: B2B newsletters are going strong
- Newspaper political leanings: how the nationals are approaching the election
- How do you get your story into the FT?
- Exclusivity or bust: the risks and rewards of offering journalists a scoop
- Everything you need to know about media interviews and speaking to journalists
- The top sustainability publications in the UK and how to work with them
- Journo intel: Sarah Green, senior producer at BBC 5 Live, on pet peeves, blanket spam and name dropping
- Journo intel: Rachel Millard, Energy Correspondent at The Telegraph, on ideal pitch times, hot topics and what readers want to see
- Journo intel: Tom Wilson, senior energy correspondent at the Financial Times, on nuclear fusion, being genuine, two hour deadlines and the impact of the war in Ukraine
- Journo intel: Julian Marr, Bonhill’s editor-in-chief, on common ESG language, macro-economic trends and international audiences
- Journo Intel: Everything you need to know about Today’s Sean Farrington
- Journo intel: Eoin McSweeney, editorial producer at CNN International on fake news and ‘terrible’ sports articles
- Journo intel: Madeleine Silver, freelance writer on sex toy research and hibernating in a shepherd’s hut
- Journo intel: Elizabeth Jordan, editor of BSEE on an environmentally friendly future and PR agency middlemen
- Journo intel: Kim Thomas, freelance national journalist on Nye Bevan’s birthplace and the Birth Trauma Association
- Journo intel: Christian May, former City A.M. editor on Covid and podcasting
- Journo intel: David Blackmore, news producer at This Morning on pitching in the coronavirus era
- Journo intel: Alice Grahns, digital consumer reporter at The Sun on chatting and fake news
- How to use reddit for B2B marketing and PR
- Everything you need to know about media interviews and speaking to journalists