Insights

Exclusivity or bust: the risks and rewards of offering journalists a scoop

Journo intel: Shaun Wooller, health editor at the Daily Mail, on cost-of-living ailments, university research and healthtech benefits

B2B social listening: tips and tools

Driving B2B social media ROI

Journo intel: Jessie Hewitson, money and biz ed at The i, on coffees equalling stories, visuals and data

Everything you need to know about media interviews and speaking to journalists

The top sustainability publications in the UK and how to work with them

The importance of internal linking

Journo Intel: Murad Ahmed, technology news editor at the FT on big names, boring stories and blossoming relationships

The B2B social media content creation guide

Reputation management: the key to enhanced exit value for PE – and VC – backed businesses

Journo intel: Nicholas Earl on London Bridge coffees, energy markets and green hydrogen

Journo intel: Sarah Green, senior producer at BBC 5 Live, on pet peeves, blanket spam and name dropping

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